Embracing the Dawn in Floral Fragrance

There are hugs that need no words, just the first rays of dawn and the scent of a garden just waking up.

Up at Dawn captures that moment through the soft pink of roses, accented with the brightness of pink peppercorn, then settling in the breath of damp earth, patchouli, and woody moss. All blend together like a garden slowly awakening from the mist, where each petal, each ray of sunlight, and each breeze tells a story of gentle, intimate, and vibrant love.

A fragrance that not only evokes the dawn, but also the feeling of being loved – gentle, sincere, and peaceful, like the most beautiful moments before the world awakens.

Maison Margiela, 1st Floor, Lotte Mall West Lake, 272 Vo Chi Cong, Hanoi