Originating from Sichuan, China in 1994, Haidilao Hot Pot is the largest direct-operated hot pot brand in China and a globally renowned Chinese restaurant chain, with a total of over 1 billion customer visits. Since 2019, Haidilao has been ranked among the world's leading restaurant brands by brand value for 5 consecutive years - the sole Chinese restaurant brand to achieve such recognition. The Haidilao brand operates more than 1,400 stores in 16 markets across four continents, including China, Singapore, the US, South Korea, Japan, Canada, Australia, and the UK. Through continuous product and service innovations, Haidilao spreads Chinese hot pot culture to food enthusiasts around the world, earning customer adoration globally.