Create Amook Culture Amook (Fishcake) was only consumed as cheap street food in Korea back in the day. But after we started the “Amook Bakery” business for the first time in Korea, the culture of consuming fishcakes has changed. Fishcakes are no longer just cheap street food, it has become a food that can be found in department stores and can be presented as a gift. And we are proud to say that we have expanded the entire fishcake market and have other brands to follow in our footsteps. And now, we keep creating and promoting new fishcake trends domestically and globally.