The noteworthy change in the recent dining culture is leading the (new) consumption trends of the younger generation. These new consumption generations are rapidly adopting the trends of the generation while emphasizing style and elegance, breaking the framework of the casual eating culture and absorbing new cultures according to their needs. in addition, the cultural heterogeneity between the old generations is gradually dissolving, and casual foods, such as japanese style fusion, are growing rapidly. In addition, typical japanese-style menus such as sushi, udon, and yakisoba are rapidly gaining popularity in korea. In this way, the japanese food culture has been improved in accordance with the domestic emotions, creating a great response from generation to generation, and we have launched the brand "dozo sushi", which is the most suitable for the korean emotion