Swarovski was founded in 1895 in Austria by Daniel Swarovski, who specialized in crystal cutting. The company was originally named A. Kosman, Daniel Swarovski & Co with the brand's first logo being the Edelweiss flower, the national flower of Austria. But it was not until 1988 that Swarovski changed to the famous swan symbol today. Swarovski crystal designs come to life through exclusive techniques such as Pointiage®, delivering ultra-precise quality because of hand-work. Our attention to detail ensures that each part will always be made of the highest quality whose glass purity cannot match the exquisite beauty of Swarovski crystals. This expertise is infused into every step of the creative process, from initial design sketches to assembly.